Is Chipotle Mexican Grill a fast food?
Chipotle Mexican Grill is a franchise of fast food restaurants specializing in Tex-Mex food. The franchise’s headquarters are in Los Angeles, with more than two thousand establishments in five countries. Chipotle Mexican Grill branches are defined as fast-casual establishments. In addition, the restaurant is characterized by using organic ingredients, as well as respectful treatment of the environment.
The restaurants also use classic cooking methods and have a distinctively designed environment. The service cannot overstate the exceptional customer experience that the staff provides to the customer. Chipotle Mexican Grill franchises open Monday through Sunday from 10:00 a.m. to 11:00 p.m. The company name and logo are a reference to the chipotle pepper. It is currently considered one of the most successful franchises in the United States. In addition to an essential representation of Mexican cuisine.
History of Chipotle Mexican Grill
How old is Chipotle Mexican Grill?
The Chipotle Mexican Grill company was founded in 1993 by Steve Ells, who opened a taco and burrito restaurant near the University of Denver. At first, Steve calculated that he needed to sell 107 burritos daily for the business to be profitable. However, Steve exceeded his expectations and sold more than a thousand burritos daily. Since then, Steve has opened sixteen franchises in the state of Colorado. The multinational McDonald’s took control of the company in the early 2000s. McDonald’s carried out an ambitious expansion plan that strengthened the foundations of the chain. The McDonald’s franchise ended up getting rid of its stake in 2006. Since then, Chipotle Mexican Grill has remained an independent company. (Chipotle website)
Unlike other chains, Chipotle Mexican Grill has been recognized for its excellent treatment of the environment. Over the past year, Chipotle has developed the concept of the food footprint. Their data comes from a collaboration with sustainability research company HowGood and the tool was born in 2019 when the company considered its environmental gains and losses. Also, the food footprint is an ecological calculator that you can use to measure your order. The calculator can show the customer’s order’s impact on five environmental measures: carbon, water, soil, organic soil, and antibiotic avoidance. The chipotle restaurant is the first chain to label its menu items with this specificity. The application has allowed the franchise to earn respect and affection of many followers. Honestly, this food footprint is one more step towards a better future.
Chipotle Mexican Grill Menu
Chipotle Mexican Grill’s menu specializes in Tex-Mex cuisine. It is recognized for its traditional cooking methods and fresh, organic ingredients. The menu comprises six main products: burritos, tacos, salads, quesadillas, fajitas, and a burrito bowl. The customer is free to choose the ingredients, and the price will depend on the content and accessories. Consumers have often stated that the best burritos are sold at Chipotle Mexican Grill. In addition, their traditional chili and tomatillo sauces are finger-licking good. As for drinks, in addition to soft drinks and juices, beer and margaritas are served. They also have a children’s menu with the same dishes but to a lesser extent.
Chipotle Mexican Grill’s advertising reinforces the message of food with integrity to distinguish itself. Instead of appearing on television, the company relies on radio spots, viral videos, print ads, and even word of mouth. Commercials for the franchise have even won awards at the Cannes Film Festival. In addition, Chipotle offers special promotions on festivities such as Halloween, appreciated above all by the smallest customers. His advertising even encompasses the Team Garmin-Chipotle professional cycling team.
Chipotle Mexican Grill’s menu is smaller and more expensive than the rest of the competition to guarantee the quality of the products. Despite this, they serve more significant proportions. The company follows a policy that defines the use of only organic food. This way, the franchise distinguishes itself from other fast food chains. Chipotle Mexican Grill’s prices are low if you keep the organic food policy in mind. The prices of the dishes vary from five to twelve dollars. However, if you want to have a pleasant time with fresh food, Chipotle is the best place.
Finally, Chipotle Mexican Grill is a food chain that strives to make a difference. Its organic products and its respectful treatment of the environment are indeed an example to follow. Thanks to many campaigns, most people have learned to appreciate and care for what surrounds them. Chipotle continues to defend the planet and traditional Mexican food in the best way through its dishes.